FULBRIGHT RESEARCH PRESENTATION

Using Social Media to Foster Identification in Indonesia's 2014 Presidential Election: An Examination of Facebook Politics from Kenneth Burke's Dramatistic Perspective.

Research Summary

This dissertation examines the intersection of rhetorical studies with social media studies, investigates the particular use of social media in the 2014 Indonesian presidential election, and address relevant theories such as Kenneth Burke’s dramatistic perspective, Henry Jenkin’s participatory culture, and Douglas Eyman’s digital rhetoric. Based on the analysis of Indonesia's two presidential candidates' Facebook page, the dissertation a) shows how a rhetorical situation is created by establishing common ground through social networking sites; b) reveals the set of texts on identification performed in political uses of social media includes the politically motivated common substance, and sometimes unconscious division; c) understands the symbolic of semi-conscious motives includes religious values and properties, and of course power and wealth; d) shows how the rhetorical analysis of Facebook politics in Indonesia's election implies to use religion and race issue to gain political support.

Speaker's Profile

Dina Septiani S Basuki recently graduated with her PhD degree from Clemson University, with research focus on social media rhetoric. While pursuing her PhD program, she also worked with the International Graduate Students as a tutor at the Writing Center. Upon her graduation, she will return to her position as a communication lecturer at Universitas Airlangga Surabaya. She has presented several papers at International Conferences, and have published several articles in some journals, in the main area of interest of Social Media Communication.

Using Social Media to Foster Identification in Indonesia's 2014 Presidential Election: An Examination of Facebook Politics from Kenneth Burke's Dramatistic Perspective

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